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5th Annual Industry Education Day

Date Start End Location   Event Registration
29 Apr 2010 08:00 AM 4:30 PM Embassy Suites Murfreesboro
1200 Conference Center Drive
Murfreesboro, TN 37130
Map Event Registration has ended.


 

Last Minute Questions? Email Nick Vaccaro, MPI: TN Chapter Executive Director or call him at  615.373.8002, ext. 2

7:30 - 8:30 am
Registration and Light Breakfast with Industry Day Sponsors


8:30 - 11:45 am

Hotel Contracts On Trial

If you plan meetings or business travel, or you represent a hotel, don't miss this program in which a hotel contract will be tried in a courtroom setting, with you serving as the jury!

Join Bob Pederson and Naomi Angel as they play the roles of prosecutor and defense attorney in this mock trial.

Broken contracts can and do go to trial. Learn how to maximize your contract negotiation skills in this highly interactive, simulated contract negotiation exercise.  Be part of a team who dissects, deletes, adds and rewrites a hotel and entertainment contract before giving it to the hotel salesperson for signature. After the contract is executed, one side will decide to cancel the event and a mock trial will ensue. Following the trial, you will “debrief” and be able to ask any questions you have about your team’s contract modifications.

After participating, you will be able to identify relevant, incorrect and omitted contractual information; detect red flag clauses for your attorney to review; and evaluate the ramifications of canceling an event.


11:45 am - 1:15 pm

Lunch with Industry Day Sponsors


1:15 - 4:30 pm

Choose One Afternoon Breakout Sessions:

Session A:
Social Media as a Business Growth Strategy
Maurilio Amorim, President, The A Group, Brentwood

How companies, small and large, can leverage social media and use it as a part of their growth strategy.
•    What are the pitfalls?
•    Free tools you should use.
•    The leader and social media

Maurilio is an award-winning marketer, author and communication strategist, consulting with some of the country’s leading businesses, publishers and ministries.  A native of Brazil, he uses best-practices strategy and insight to develop solutions with high rates of success for his clients. He is the President of The A Group, a media and marketing firm located in Brentwood, TN.


Session B:
Get Into Politics or Get Out of Business
Shane Downey, Director, Public Policy, National Business Travel Association

Shane Downey discusses the importance of engaging local governments and elected officials. Shane will discuss the latest business travel related developments in Washington, DC and what you can do to positively influence our government.

  • Congress has reacted to recent events in the financial sector and the economy bypassing laws and introducing legislation that affects the business travelindustry
  • Congressis considering the Federal Aviation Administration Reauthorization whichincludes funding for the proposed 21st Century  Air Traffic Control System NextGen  
  • ShaneDowney will give you the latest information from Washington D.C. and tellyou how you as a member of the business travel industry and as a privatecitizen can help turn this issue around.
Shane Downey is the Director of Public Policy for the National Business Travel Association.  In this role Shane oversees NBTA’s lobbying efforts on Capitol Hill, the countrywide grassroots campaign, and the NBTAPAC. Shane comes to NBTA with over 11 years of government affairs experience.  Prior to joining NBTA, Shane was a Senior Associate at a lobbying firm in Washington, D.C. In 1996, Shane oversaw the successful reelection of an Ohio Congressman.  Shane received his B.A in History from The Ohio State University.

 
Session C:
Meeting Planning Made Simple
Rob Clifton, CMP, Global Director of Accounts, ConferenceDirect

In this session, we will discuss Negotiating Contracts in a Seller/Buyers Market and Managing Your On Site Meeting Budget

There will also be a panel discussion consisting of both hoteliers and buyers talking about what is negotiable in contracts.   A large focus of this seminar is to help buyers understand what a hotel looks at when considering your business and how important knowing both the history and value of your meetings. 

Rob Clifton is a 30 year industry veteran, having spent his travel and hospitality career with such distinguished companies as National Car Rental, Hyatt Hotels, Opryland USA and American Express Company.  Rob joined ConferenceDirect in September of 2004.
 
As a Director of Global Accounts for ConferenceDirect, Rob is heavily involved with his clients’ meeting needs in all aspects; from site selection, contract negotiations with hotels and other vendors and is even involved with on-site meeting management. In addition, he provides overall solutions to his clients on cost-saving measures for all of their meeting needs.

 

Tennessee Society of Association Executives
 P.O. Box 150344 | Nashville, TN 37215 | T: 615/298-5944 | F: 615/369-8098 | E:
bhilt@tnsae.org

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