TNSAE BOOTCAMP & TRADE SHOW

Hey Superwoman, take off your cape. Hey Batman, take off your mask. Hey decision makers, put away your ego. Let's talk about who you are personally as a leader and as a partner. As humans, we can't learn things from people who are perfect, we can only learn things from people who are imperfect. So, it is time to own who you are so you can be real to others and lead through your faults. This deep but hysterical session will leave you feeling introspective about the person you show to others and recognize the rapport and trust building power of authenticity in your communication and relationships. If you're looking to master the art of courageous feedback and authentic relationship building, this is the session for you.

Additional Trade Show & Bootcamp Session Highlights

Thank You to Our Bootcamp Sponsor:

Panel: The Value & Importance of the CVB to You & Your Association (trade show session)
Featuring panelists: Mary Catherine Webb, Tunica CVB; Lori Dodd, Chattanooga Tourism Co., Vanessa Burse, Horseshoe Casino, Rob Ikard, Tennessee Grocers & Convenience Store Association, and Lisa Bowler, Association Partners 

Do you connect with and utilize the convention & visitors bureau when you are planning your convention, annual meeting or retreat in that city or town? Let’s discuss! Panelists will share their experiences, how you can utilize the CVB, what they can do for you, and why it is a great idea to connect with them when you are planning your next program! 

Bringing AI to the Table: How Can AI Help Your Association (trade show session)
Beth Zeisenis, Your Nerdy Best Friend

Just a few months ago, a plain little website shared a free “Research Preview” of ChatGPT, and the world as we know it changed forever. ChatGPT can write whole essays from a simple text prompt, formulate 100 social media post ideas from a single sentence, create computer code with just a description and compose poetry and songs in any artist's style in milliseconds. It'll create a summary from a long legal document, recommend resources for research and, by the time you read this, make your bed and bring you coffee.

With this type of AI tool, there are ethical issues, legal issues, bias issues, quality issues, creativity issues, copyright issues, issue issues... and issues we haven't even considered. Join Beth Z, Your Nerdy Best Friend, for an in-depth look at ChatGPT and similar tools to discover:

• Where did it come from?
• How does it work?
• What can it do?
• How can it help you do your job better?
• Who does it hurt?
• And, most importantly... How far can it go? 

3 Scoops & a Mission Statement, Pete Zimek, CAE, NoviAMS (bootcamp session)

From their funky, chunky ice cream flavors to their social impact, the iconic Ben & Jerry’s ice cream brand has reimagined how organizations can make an impact on their communities.  Led by Pete Zimek, CAE, a former Ben & Jerry’s franchisee turned association professional, this interactive session will help to identify strategies to advance your association’s mission while increasing member value.  Join us as we translate Ben & Jerry’s unique three-part mission statement into one cohesive strategy associations can adopt. 

Learning Objectives - Participants will be able to:

• Construct a compelling origin story that expresses their organization’s “why” to both internal and external stakeholders.

• Translate an iconic ice cream brand’s three-part mission into actionable strategies for serving association members while building economic resiliency for the organization.

• Re-frame their individual approach to non-profit association management, focusing more on each member’s experience than on the member benefits they provide.
  

Case Study: Revenue Generation Through Programming? YES, it’s Possible (and Ethical)!, (bootcamp session)
Erik Burns, Senior Director, Corporate Engagement and Strategic Business Initiatives, American Association of Pharmaceutical Scientists 
Look past ads and sponsorships to an untapped source of non-dues revenue: non-commercial, non-proprietary programming. In this case study, hear how a scientific society-built structures for evaluating content proposals and then leveraging them to increase revenue and deliver member-approved, standing-room-only content at events. You’ll also learn how they established cultural alignment with their Board of Directors and staff to change the way the organization approached corporate supporters. You’ll leave with an outline of a proven operational model that uses an ethical review process and creates a new stream of revenue for your organization. You’re right to be concerned about commercialism, proprietary product pitching, and diluting your education program. Hear how you CAN bridge the gap between high-quality programming revenue! At the conclusion of this session, learners will be able to:

• Outline appropriate workflows that will ensure unbiased programming.

• Formulate a plan for leveraging your programming for revenue.

• Formulate the messaging and strategy for convincing your Board and volunteer leaders that this can work for your organization.

• Develop a strategy for identifying which companies you should approach, and how you should approach them.

Looking Forward Impact 
Nikki Golden, CAE, Strategist, Association Laboratory
Join Nikki in this discussion as we review select data points from the recent Looking Forward Impact, the leading environmental scan of the association strategy environment. We will focus on a couple of the data points that TNSAE members shared were of key interest, and we will review the results of the study and discuss together. And, learn how you can use the dataset after this session to inform the decisions that are critical to the success of your own association.